Northern Territory Government Newsroom

Working with the Tourism Sector to Turbocharge Tourism Strategy

Growing and developing the lucrative Territory tourism industry will be the focus of two major strategic projects about to get underway as part of the Territory Labor Government’s record $103 million Turbocharging Tourism initiative.

Minister for Tourism and Culture, Lauren Moss today announced the awarding of two key contracts to progress the development of a Tourism Industry Development Strategy and an Aboriginal Tourism Strategy.

“Tourism is a cornerstone of the Territory economy, supporting thousands of small and medium-sized businesses, 16,300 direct and indirect jobs, and generating around $2.3 billion for the Territory economy,” Ms Moss said.*

“As part of the $103 million boost to Turbocharging Tourism, we are developing long-term tourism industry strategies that will strengthen and build on the work government has already undertaken across the sector.

“The NT tourism sector is unique given its predominant make up of small and medium sized businesses and what we want to do is work closely with industry to help it grow and mature, and improve visitor experiences.”

Deloitte Access Economics has been awarded the contract to co-develop, with industry, the Tourism Industry Development Strategy. 

“The development of the Tourism Industry Development Strategy 2020-2030 will involve significant and broad consultation, and Deloitte Access Economics, including its local Territory presence, will undertake this important work with the final draft strategic plan expected to be completed by December,” Ms Moss said.

Local Territory firm Ambrose Indigenous Business Ltd in conjunction with national agency MI Associates, has been awarded the contract to develop the NT Aboriginal Tourism Strategic Plan with the final document due in early 2019. The Aboriginal Tourism Advisory Committee will be closely involved in the development of the strategy, as well as other Aboriginal people and businesses involved in tourism.

“To achieve growth in the tourism industry, government and industry need to work together to grow the Territories competiveness, improve existing products and identify, develop and promote opportunities for new tourism infrastructure and exciting new experiences,” Ms Moss said.

“This work ensures that tourism in the Territory is operating with a shared vision, shared priorities and with shared accountability.”

Media Contact: Trish Grimshaw 0401 119 242

 *(Source: 2016-17 State Tourism Satellite Account).